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Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age (0) - Hardcover
Inhaltsangabe
Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain.
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Críticas
With a special focus on innovation at the strategic level, this work explains how to use strategic, functional, and operational innovation to enhance the value chain and make more profit in developing economies. The book offers real examples and case studies from around the world, from major companies such as Amazon, Starbucks, Hershey, and Kellogg. Major themes are innovation in logistics, operations, marketing and sales, service, firm infrastructure, and technology development . The book's final two chapters discuss innovation in Indian enterprises and offer many case studies from India. B&w charts, illustrations, diagrams, and flow charts are included. -- Annotation (c)2016 * (protoview.com) *
Reseña del editor
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.
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Innovation Strategy for Enterprises in Emerging Economies
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Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age
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Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age (0)
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Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age
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Zustand: New. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Num Pages: 300 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152. . . 2015. Hardcover. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781785604812
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Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age
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Hardcover. Zustand: Brand New. 137 pages. 9.25x6.00x0.50 inches. In Stock. Artikel-Nr. x-1785604813
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