Business Models and Modelling (Advances in Strategic Management, 33, Band 33) - Hardcover

 
9781785604638: Business Models and Modelling (Advances in Strategic Management, 33, Band 33)

Inhaltsangabe

In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with the model dimension of business models. The second part deals with business models and change.

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