What are vision, mission and objectives? Not a trick question but as the distinctions are befuddling to many and are fundamental to understanding your organisation, you'll want to get them right. This book will help you to understand the difference between these concepts, why each matters and how to develop them within your organisation.
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Debra Allcock Tyler is CEO of the Directory of Social Change and an experienced chair and trustee of many charities over her long career. Author of several books on management and leadership, she has many years' experience of training and coaching boards, chief executives and top teams. She is a popular public speaker, has a regular monthly column in Third Sector magazine and has appeared on Radio 4's The Moral Maze.
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