Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing & Purchasing, 21, Band 21) - Hardcover

 
9781784410803: Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing & Purchasing, 21, Band 21)

Inhaltsangabe

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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