Digital Content in Museums: Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions (MGES Museum and Gallery Essentials) - Hardcover

Brooke, Georgina

 
9781783307197: Digital Content in Museums: Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions (MGES Museum and Gallery Essentials)
Hardcover
ISBN 10: 1783307196 ISBN 13: 9781783307197
Verlag: Facet Publishing - IPSUK, 2025

Inhaltsangabe

Digital Content in Museums provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the museums, galleries, libraries and heritage sector.

Focusing on how digital content can positively impact the GLAM sector, this practical guide addresses three main points:

  • The discoverability of museums through digital content
  • The usability of the digital spaces for audience users
  • How heritage institutions can produce creative content and rely on storytelling to build a loyal audience.

The breadth of digital content is covered - from social media and website design to blog posts, content strategy and surveys - with the aim of helping institutions increase their visibility, develop their audiences and meet user needs. Packed with tips, templates and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.

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Über die Autorin bzw. den Autor

Georgina Brooke is a Content Strategist at One Further. Since 2021, she has worked for clients such as MoMA, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She's held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens. She began her career working under Sarah Winters during the first iteration of gov.uk as part of the developing Government Digital Service.

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Verlag
Facet Publishing - IPSUK
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1783307196
ISBN 13 
9781783307197
Einband
Gebundene Ausgabe
Anzahl der Seiten
222
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781783307180: Digital Content in Museums: Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions (MGES Museum and Gallery Essentials)

Vorgestellte Ausgabe

ISBN 10:  1783307188 ISBN 13:  9781783307180
Verlag: Facet Publishing, 2025
Softcover