This textbook provides an overview of the digital information landscape and explains the implications of the technological changes for the information industry, from publishers and broadcasters to the information professionals who manage information in all its forms.
This fully-updated second edition includes examples of organizations and individuals who are seizing on the opportunities thrown up by this once-in-a-generation technological shift providing a cutting-edge guide to where we are going both as information consumers and in terms of broader societal changes.
Each chapter explores aspects of the information lifecycle, including production, distribution, storage and consumption and contains case studies chosen to illustrate particular issues and challenges facing the information industry.
One of the key themes of the book is the way that organizations, public and commercial, are blurring their traditional lines of responsibility. Amazon is moving from simply selling books to offering the hardware and software for reading them. Apple still makes computer hardware but also manages one of the world's leading marketplaces for music and software applications
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Dr Martin De Saulles is a Principal Lecturer in digital marketing at the University of Brighton. He has worked in the information and technology sectors for 20 years as a researcher, analyst, entrepreneur, writer and academic.
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