Crackle And Fizz: Essential Communication And Pitching Skills For Scientists - Softcover

Van Den Brul, Caroline

 
9781783262847: Crackle And Fizz: Essential Communication And Pitching Skills For Scientists
Softcover
ISBN 10: 1783262842 ISBN 13: 9781783262847
Verlag: Icp, 2013

Inhaltsangabe

This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

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This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience.

Readers discover how the eight narrative ingredients Audience, Lure, Change, World, Character, Big Hook, Plot and Structure are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself.

There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.

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Verlag
Icp
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1783262842
ISBN 13 
9781783262847
Einband
Taschenbuch
Anzahl der Seiten
216
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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9781783262830: CRACKLE AND FIZZ

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Hardcover