Twerking to Turking: Everyday Analysis (2) - Softcover

 
9781782797524: Twerking to Turking: Everyday Analysis (2)
Softcover
ISBN 10: 1782797521 ISBN 13: 9781782797524
Verlag: John Hunt Publishing, 2015

Inhaltsangabe

In this follow-up to the first volume of Everyday Analysis articles, Why are Animals Funny?, the EDA Collective tracks through an ABC of modern phenomena ordered by analytic theme, widely ranging from Advertising to Language, Sport to Education, Film and TV to Work and Play, and Politics to Comic Universes. Punctuating these phenomenal pieces are illustrations from a range of artists and cartoonists, including Martin Rowson of the London Guardian.

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Über die Autorinnen und Autoren

Everyday Analysis (EDA Collective) is a group of writers, mostly in Manchester, in the UK, who have been posting short articles on everyday events, phenomena, affairs, popular and avant garde culture, and anything else, online, and have begun to amass quite a following in the blogosphere, in a relatively short time.

Everyday Analysis (EDA Collective) is a group of writers, mostly in Manchester, in the UK, who have been posting short articles on everyday events, phenomena, affairs, popular and avant garde culture, and anything else, online, and have begun to amass quite a following in the blogosphere, in a relatively short time.

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Twerking to Turking

Everyday Analysis: Volume 2

By Alfie Bown, Daniel Bristow

John Hunt Publishing Ltd.

Copyright © 2014 Alfie Bown and Daniel Bristow
All rights reserved.
ISBN: 978-1-78279-752-4

Contents

0. Introduction: Write on What You Enjoy! (or, EVERYDAY aNALYSIS) – Culture and Contemporaneity, 
Advertising, 
1. The Pure Advert: Analysing Perfume, 
2. No Surprises: Kinder Eggs and Blue and Pink Economy, 
3. Three Cold Sore Treatments, 
4. Can the Advert Say: 'You're Not You When You're Interpellated'?, 
Animals, 
5. One Foot in the Grave and One in the Distant Past: Jonathan the Ancient Tortoise, 
6. Cat vs. Rabbit: The Object of Desire, 
Art, 
7. The Assassination of J. D. Salinger by the Coward Richard Prince, 
8. If You Haven't Got Anything Nice to Say, Don't Say Anything, 
9. On Art and Disobedience; Or, What is an Intervention? The Knight's Move from Guernica to Social Space, 
Books, Literature, and Reading, 
10. A Note on Feeling an Affinity with What You're Reading, 
11. Ian McEwan and Intentional Fallacy, 
12. Morrissey and Canonicity, 
13. Reading Childishly: A Case Study, 
14. Is God Dead in Harry Potter?, 
15. Reading Between the Lines of What Stays Within Them: Genre Fiction, Normality, and Analysis of Structure, 
Dating, Relationships, Sex, and Love, 
16. Soft Focus: How Dating Websites Subvert the Romantic Ideal, 
17. Getting Google's Approval, 
18. An Archive of Your Ex, 
Digital Culture, 
19. Social Media Image-Crafting and Hyper-Analysis, 
20. #nomakeupselfies, 
21. Use Your Imagination!, 
22. Big Data, the NSA, and Heidegger's 'Standing Reserve', 
23. A Plea for Self-Expression(ism), 
24. For Peaches, 
Education, 
25. What Really Goes on in an 'Outstanding' School?, 
26. Sneamp, Queep, Bamph, Pleesh: The Phonics Screening Check and Educational Testing, 
Film and Television, 
27. Nymphomaniac: The Male Gaze Meets its Maker, 
28. Poversion: The Perverse Position of Poverty Porn, 
29. The Bling Ring 'Thing', 
30. Mars One: A New Future for Reality Television, 
31. Epic and the Hysteria of Modernity, 
32. The Banking Crisis in Deal or No Deal, 
Language, 
33. The Word 'Popping', 
34. Fail is the Ghost of Success, 
35. Yeh No But, 
Media, 
36. Nooks and Kindles: Media en Abyme, 
37. Points of View: The BBC's Gaze in Media Hegemony, 
Miscellaneous, 
38. On Almost Bumping into Someone when Walking Around a Corner, 
39. On Seeing Yourself on a Big Screen, 
40. Secret Santa: A Christmas Analysis, 
41. Capitalistrology! Astrology as Another Stupid Adaptation to the World of Capital, 
42. A Homeless Person of One's Own, 
43. On the Stehzellen, Block 11, Auschwitz I: An Analysis Based on a Visit to the Concentration Camp, 
Music, 
44. LONG.LIVE.A$AP: The Voice as Trill, 
45. Robin Thicke and the Position of Feminism, 
46. The Sinthomic Blank in Future Bass and Dubstep, 
47. Are Rammstein Fascist or Postmodern?, 
48. Record Store Day, and Why Home Taping Should Kill Music, 
49. Anxious About UK Grime, 
50. 'I am Burial': Anonymity, Gaze, and The (Un)True Self, 
Philosophy, 
51. Big Questions, Age-Old Debates, and Problems We Will Never Solve, 
52. On Zizek Writing for the Guardian, 
Politics, 
53. Go on Ahead, and Write a Letter to Your M.P.: On Not Getting Through, 
54. What's Really at Stake in Women Serving on the Frontline?, 
55. Resisting Arrest: The UK Home Office's Tweets, 
56. The Mark Duggan Inquest: Politicians and Fetishistic Disavowal, 
57. The Knavery of David Cameron, The Foolery of the Coalition: A Note on Political Engagement, 
58. Nelson Mandela: Symbol or Allegory?, 
59. The Revolution, As It's Being Televised ... Brand, Badiou, and Voting, 
60. Sending Shit to UKIP, 
61. A Politics Now!, 
Sport, 
62. Playing at Being a Sportsperson at the Winter Olympics, 
63. Dani Alves: A Banana Used as a Banana, 
64. Loving Football, 
65. World Cup 2014: Sky Sports Live! and Alain Badiou's 'Event', 
66. Croatian Football and Racism, 
Superheroes and Comic Universes, 
67. Superman vs. Batman: The Quest for American Exceptionalism, 
68. The Beast, the Sovereign, and The Superior Spider-Man, 
Work and Play, 
69. Brecht, Benjamin and Bad Service, 
70. The Scrabble Squabble; or, the Plight of Online Opposition, 
71. Talking Behind the Back, 
72. Amazon Turk and Inevitable Capitalism, 
73. What is a Strike?, 
Notes,


CHAPTER 1

The Pure Advert: Analysing Perfume


Much television advertising shows us images of commodities in ways calculated to make them desirable: cars driving on impossibly empty roads, soft drinks that are too good to be true, phones that will organise and improve your life. Some products, like cosmetics, cannot be shown directly and have to be represented through their effects. For this reason we have shampoo adverts that show hair becoming shiny and skincare adverts that show the effect healthy skin has on the opposite sex (and it is always, so far, the opposite sex). All these adverts are — in one way or another — forms of wish-fulfilment. This tells us that we are in the world of dreams, since Freud has shown us that, in all cases, 'a dream is the fulfilment of a wish'. It is a world Walter Benjamin associates with the growth of commodity fetishism in modern life, a phenomenon of which advertising is an organic outgrowth.

One product is so ephemeral, though, that neither it nor its effects can be adequately represented. This product is perfume. Perfume is nothing but a scent, a trace, and therefore utterly resistant to visual presentation. Even shampoo and spot-cream can be illustrated through the material effect they produce on the body, but the only thing perfume alters is our smell, our aura. How then, is perfume to be advertised? The answer is through the language of dreams themselves. If all advertising is a kind of dream, the perfume advert takes that logic and extends it so that there is no product at all at its centre. All that remains is image and sensation. Adverts like those for Chanel No. 5 with Audrey Tautou or Dolce and Gabbana with Keira Knightley offer up a confusion of identity, space and meaning that matches what we encounter in dreams. Such adverts often show people in bed, as in the case of Audrey Tautou, who appears to fall asleep in the Chanel advert. While any bed is sexual, here the bed gestures more specifically towards a dream of sexuality. Watching this advert, we are invited to ask: is the man real, or is he a figment of her (or our) imagination? This is a question that might equally be asked of perfume, which is already almost nothing.

If all dreams and all adverts are circulations of desire and fulfilments of wishes, we might be tempted to say that the fulfilment offered here is sexual. Yet this is not the case, at least not in the way it first appears. Keira Knightley only tempts her man with a dab of perfume to the neck before she walks away, leaving him behind. Audrey Tautou may end the advert being kissed by the man she has been searching for, but there is no sense that this is any more real than the rest of the dream-like sequence: the man is no more solid now than when he appears as an image on her camera a little earlier. Instead, to understand the wish that is...

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Verlag
John Hunt Publishing
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1782797521
ISBN 13 
9781782797524
Einband
Taschenbuch
Anzahl der Seiten
263
Herausgeber
Bown Alfie, Bristow Daniel
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

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