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Craft a Creative Business: Making & Marketing a Successful Creative Business - Softcover

Pullen, Fiona

 
9781782210528: Craft a Creative Business: Making & Marketing a Successful Creative Business
Softcover
ISBN 10: 1782210520 ISBN 13: 9781782210528
Verlag: Search Press Ltd, 2015

Inhaltsangabe

A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters.
The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK

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Über die Autorin bzw. den Autor

Fiona Pullen is the founder of The Sewing Directory (http://www.thesewingdirectory.co.uk/), the popular and successful site for finding local and online sewing suppliers, sewing courses and sewing groups. This site includes projects, interviews, how to guides, reviews and fortnightly competitions, aiming to offer something for everyone. She now has a community of over 30,000 people all interacting on Facebook, Twitter and Pinterest along with The Sewing Directorys own blog. Fiona studied law at Cardiff university and has a passionate interest in social media, and helping others achieve their aims and goals. Fiona lives in Devon.

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Verlag
Search Press Ltd
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1782210520
ISBN 13 
9781782210528
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar