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If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success - Softcover
Inhaltsangabe
DISCOVER THE HIDDEN VALUE IN YOUR PACKAGING. Packaging contains massive untapped value and it's time for FMCG brands to think outside the box. The 'internet of things', 'big data' and 'the cloud' are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful tools. Read this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today's competitive marketplace. In this book book you will discover Keran Turakhia's foolproof methodology for influencing consumers to: React to a pack, Read the pack, Respond to the pack message, Return to the pack, Remember the pack and Recommend the brand and its packaging
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Über die Autorin bzw. den Autor
Keran Turakhia has dedicated over 30 years of his working life to primary packaging. He has run a series of businesses focused on increasing the value packaging can add to a brand's success. His proven market case studies show exceptional results. Learn more at www.turakhia.co.uk
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- VerlagRethink Press
- Erscheinungsdatum2017
- ISBN 10 1781332290
- ISBN 13 9781781332290
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten166
- Kontakt zum HerstellerNicht verfügbar
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If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success
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If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success
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If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success
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If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success
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Paperback. Zustand: Very Good. If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9781781332290
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