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The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren’t in the industry - Softcover

Kay, John

 
9781781256770: The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren’t in the industry
Softcover
ISBN 10: 1781256772 ISBN 13: 9781781256770
Verlag: Profile Books, 2016

Inhaltsangabe

A clear and practical guide to investment by internationally renowned economist John Kay

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Über die Autorin bzw. den Autor

Sir John Kay is one of Britain's leading economists. A Fellow of the British Academy and Royal Society of Edinburgh, he was the founding dean of the Oxford Business School and has held chairs at London Business School and LSE. He is a winner of the Senior Wincott Award for Financial Journalism for his Financial Times columns. Other People's Money won the Saltire Prize and was shortlisted for the Orwell Prize for Political Writing. His other books include Obliquity, The Long and Short of It, Greed is Dead and Radical Uncertainty.

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Second Edition

'To manage your money well means that you should understand a few key principles. John Kay explains all that you need to understand.' Mervyn King, ex-Governor of the Bank of England

The follies of finance have threatened the stability of the global economy, and the world of finance has become increasingly complex and sophisticated, but also greedy, cynical and self-interested. The Long and the Short of It provides a guide to the complexities of modern finance and explains how to put your finances in the only hands you can confidently trust - your own.

In this new, wholly updated edition of The Long and the Short of It, you will learn everything you need to be your own investment manager. You will recognise your investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. You will discover the principles of sound investment and the research that supports these principles. Crucially, you will learn a practical investment strategy and how to implement it.

Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

'An authoritative critique of the capital market and a manifesto for running your investment portfolio' Investors Chronicle

Design: Steve Panton

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Verlag
Profile Books
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1781256772
ISBN 13 
9781781256770
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
272
Kontakt zum Hersteller
PROFILE BOOKS
https://profilebooks.com/

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