Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are - Softcover

Fraade-Blanar, Zoe; Glazer, Aaron M.

 
9781781255339: Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

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An in-depth look at the explosion of fandom, and how fans are transforming the future of business

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Über die Autorinnen und Autoren

Zoe Fraade-Blanar is a faculty member at New York University's Interactive Telecommunications Program and the Studio 20 program at the NYU Arthur L. Carter Journalism Institute. She is co-founder and Chief Design Officer of the crowdsourced toy company Squishable.

Aaron M. Glazer is the co-founder and CEO of Squishable. Before founding Squishable, he worked as a business researcher, consultant, and journalist. He began studying non-traditional entrepreneurial models during his time at Johns Hopkins University.

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9780393249958: Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are

Vorgestellte Ausgabe

ISBN 10:  0393249956 ISBN 13:  9780393249958
Verlag: Norton & Company, 2017
Hardcover