The growth that companies can achieve from their operations in home and developed world markets has for many years been modest, with the real opportunities to take a business to a higher level existing in identifying and exploiting emerging market opportunities.
The Economist Corporate Network has for many years now been one of the leading authorities advising firms on how to make the most of the opportunities that emerging markets present and avoid the mistakes that so many companies make with disastrous results.
This book, written and edited by the Corporate Network team is in two parts:
Using the expertise built up over the years by The Economist Corporate Network team and the experiences of the hundreds of companies they have worked with, there is no more useful guide to getting to grips with the opportunities that emerging markets offer and how to take advantage of them.
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Mark Meadows can be heard on the radio broadcasts of "Lost Souls" and "The Worst Journey in the World", both first aired in 2008 for BBC Radio. On television, Meadows has appeared as Reverend Wallace in "EastEnders". He also has extensive credits as a composer and arranger.
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