If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks
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Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
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Zustand: New. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Num Pages: 192 pages, 150 colour illustrations. BIC Classification: CBW. Category: (G) General (US: Trade). Dimension: 192 x 231 x 16. Weight in Grams: 550. . 2014. Paperback. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781780671819
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Taschenbuch. Zustand: Neu. Neuware - Dieses Buch zeigt in zehn Lektionen, wie man perfekte Texte schreibt: Ob Werbetexte, Online-Texte, Anleitungen oder Verpackungstexte - mit praktischen Übungen und einfachen Anleitungen lernen Sie, wie schlagkräftig argumentiert, treffsicher benennt und anschaulich erklärt. Dazu verraten professionelle Autoren anhand von klassischen und zeitgenössischen Beispielen ihre 'Geschäftsgeheimnisse'. Artikel-Nr. 9781780671819
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