Read Me: 10 Lessons for Writing Great Copy - Softcover

Lingwood, Gyles; Horberry, Roger

 
9781780671819: Read Me: 10 Lessons for Writing Great Copy

Inhaltsangabe

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks

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Über die Autorin bzw. den Autor

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).

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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

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9781780673486: Read Me: 10 Lessons for Writing Great Copy

Vorgestellte Ausgabe

ISBN 10:  1780673485 ISBN 13:  9781780673486
Verlag: Laurence King Publishing, 2014
Softcover