Digital Marketer (BCS Guides to IT Roles) - Softcover

Buch 7 von 12: BCS Guides to IT Roles

Brown, Eileen; Aoki, Betsy

 
9781780174006: Digital Marketer (BCS Guides to IT Roles)
Softcover
ISBN 10: 1780174004 ISBN 13: 9781780174006
Verlag: BCS, The Chartered Institute for IT, 2018

Inhaltsangabe

Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.

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Über die Autorin bzw. den Autor

Eileen Brown is CEO of Amastra, a media strategy consultancy. She is the author of the BCS book 'Working the Crowd', a writer on innovation and social business for ZDNet and an international speaker on the Internet of Things, media, online branding, and women in technology. Betsy Aoki is a Senior Technical Program Manager for metrics at Hulu and has previously worked as a Senior Program Manager for Bing and social media at Microsoft. Betsy has been named by ZDNet's Mary Jo Foley as one of Microsoft's Women Worth Watching, and has been listed as one of biztechtoday's top 25 influential business women of Seattle on Twitter.

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Verlag
BCS, The Chartered Institute for IT
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1780174004
ISBN 13 
9781780174006
Einband
Taschenbuch
Anzahl der Seiten
212
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Deutschland