Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research (Lean B2B) - Softcover

Inhaltsangabe

A book that actually teaches you how to create growth in a product business

• Reveal the gaps in their business models
• Clarify the challenges they’re facing
• Carefully weigh alternative solutions for addressing blockers and driving new growth
• Learn from their prospects and customers with the right customer research techniques
• Lay out clear action plans to address the issues
• Make their organizations more customer-centric

It's everything you need to know about growing a product from Idea to Maturity

The book is used by thousands of organizations around the world

• Startups: Entrepreneurs and early-stage teams are using the content to find their business opportunities, identify competitive advantages, validate their concepts, and iterate their early products' value until they find product/market fit.
• Scaleups: Growing startups are using the book to reduce friction, fine-tune their positioning, test acquisition channels, and expand into new markets.
• Mature Product Organizations: Established companies are using the overarching framework to identify their business' bottlenecks, the supporting content to make their organizations more customer-centric, and the various tools in the book to train and level-up their product teams.
• Accelerators & Incubators: From Canada to Lebanon, to the United-States and Singapore, accelerators and incubators have been structuring their programs around the content of the book, often even using the content to train the founders in their programs.

A book you’ll find yourself going back to, time and time again

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.