The Purpose of Purpose: Making Growth the Heart of Your Business - Hardcover

Tite, Ron

 
9781774585801: The Purpose of Purpose: Making Growth the Heart of Your Business
Hardcover
ISBN 10: 1774585804 ISBN 13: 9781774585801
Verlag: Page Two Books, Inc., 2025

Inhaltsangabe

GLOBE AND MAIL BESTSELLER
TORONTO STAR BESTSELLER

What’s the purpose of corporate purpose? It is simpler than you might think.

The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company—these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization’s purpose, the truth is, it is all about driving growth.

In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth—for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.

Aligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organization’s direction, this book serves as your roadmap to success.

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Über die Autorin bzw. den Autor

Founder and Chief Strategy Officer of marketing agency Church+State and host and executive producer of the podcast The Coup, Ron Tite has been an award-winning creative director for some of the world’s most respected brands. He co-authored Everyone’s an Artist (or At Least They Should Be), wrote Think Do Say, wrote the stage play The Canadian Baby Bonus, has written for television, penned a children’s book, and hosted the award-winning comedy show Monkey Toast. Ron speaks on creativity, innovation, and corporate strategy to leading organizations all over the world.

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Verlag
Page Two Books, Inc.
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1774585804
ISBN 13 
9781774585801
Einband
Gebundene Ausgabe
Anzahl der Seiten
336
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Verantwortliche Person
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