Let the Elephants Run: Unlock Your Creativity and Change Everything - Hardcover

"Go ahead, write in this book. I dare you. David's writing will change you, possibly forever." -- Seth Godin, author, "The Icarus Deception"
""Let the Elephants Run" is a wake-up call for sleeping synapses, and an ode to our natural curiosity and imagination. The reader is invited to dare, to reflect, and to play." -- Gillian Ferrabee, Director of Cirque Du Soleil, Creative Lab
"This book is an enthralling exploration of the creative process that will both fascinate and challenge you. David's insightful take on how to both unleash and control one's own creativity is particularly relevant in today's world, where new ideas and innovation are becoming a key part of our everyday lives." -- Justin Trudeau, politician
""Let the Elephants Run" is a wonderful exercise into the questions we were always so afraid to ask. It's a look inside our own patterns as human beings, and teaches us how to bring out the best in our creativity and ourselves." -- Beatrice Martin, musician (Coeur de pirate)

Go ahead, write in this book. I dare you. David s writing will change you, possibly forever. Seth Godin, author, The Icarus Deception
Let the Elephants Run is a wake-up call for sleeping synapses, and an ode to our natural curiosity and imagination. The reader is invited to dare, to reflect, and to play. Gillian Ferrabee, Director of Cirque Du Soleil, Creative Lab
This book is an enthralling exploration of the creative process that will both fascinate and challenge you. David's insightful take on how to both unleash and control one's own creativity is particularly relevant in today's world, where new ideas and innovation are becoming a key part of our everyday lives. Justin Trudeau, politician
Let the Elephants Run is a wonderful exercise into the questions we were always so afraid to ask. It's a look inside our own patterns as human beings, and teaches us how to bring out the best in our creativity and ourselves. Beatrice Martin, musician (Coeur de pirate)"

At David Usher’s company, CloudID Creativity Labs, a sign on the wall reads: Dream big, let the elephants run!” The words are a reminder for us to hold a place in our minds for big ideas. Based on his wildly popular speaking engagements,Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist’s studio.

Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many, that spark of creativity becomes lost over time. Usher empowers readers to achieve more ah ha” moments through two cornerstone principles of creativity: freedom and structure. Using photographs, artwork and illustrations, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes action pages to help readers start cultivating the habit of documenting their ideas for future execution.

A mix of personal anecdotes, and professional examples from the worlds of industry, technology, science, music, and art, this is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in an accessible and productive way.