Change for Good: An Action-oriented Approach for Businesses to Benefit from Solving the World's Most Urgent Social Problems - Hardcover

Klein, Paul

 
9781770416314: Change for Good: An Action-oriented Approach for Businesses to Benefit from Solving the World's Most Urgent Social Problems
Hardcover
ISBN 10: 1770416315 ISBN 13: 9781770416314
Verlag: ECW Press, 2022

Inhaltsangabe

An action-oriented approach for businesses to solve the world’s most urgent social problems — and benefit from doing so.More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do good, do more, and do better. In Change for Good, Paul Klein shows how companies must move beyond what he calls “corporate social responsibility light” and demonstrate how they can help solve social problems that have been defined as UN Sustainable Development Goals.Change for Good is a new system for making social change through business that reflects Paul’s experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems in identifying promising solutions and collaborating to bring these solutions to life. This methodology can create impactful and sustainable social change in society in ways that aren’t possible when executives make decisions in their boardrooms that are intended to impact the lives of vulnerable people.Through personal experiences, case studies, and practical tools, Change for Good will inspire readers and their organizations to make the shift from a passive social responsibility to taking action to help solve the world’s most pressing social problems. Sales and Market BulletsGrounded in the 17 UN Sustainable Development Goals, Change for Good is a prescriptive and actionable book for business leaders and employees who wish to create impact that extends beyond the bottom line. 2020 saw the world face massive upheaval through COVID and social justice reckonings, and many companies are pivoting to become more accountable to not just shareholders, but the larger community.Edelman’s Earned Brand 2018 report showed that 64% of consumers would reward firms they see as engaged in some kind of activism. The firm’s 2020 brand trust report showed that 80% of people believe that solving society’s problems matters most for brands today, and 60% believe that brands should invest in addressing the root causes of racial inequality.A 2019 survey by Deloitte asked millenial workers what the primary purpose of business was. 63% more millennials said improving society vs generating profit.AudienceEmployees, managers and executives who are effecting change in their workplace.Business book readers, corporate leaders, managers, ownersCustomers of Trader Joe's, Ben and Jerry's, Burt's Bees, and Patagonia. Conscientious ConsumersReaders of Better Business and A Good War

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Über die Autorin bzw. den Autor

Paul Klein is a global authority on helping businesses benefit from solving social problems. In 2001, Paul founded impakt, a B Corp that helps corporations improve their social impact on the world. Paul is also the founder of the Impakt Foundation for Social Change, an organization that creates pathways to employment for vulnerable people. He resides in Toronto, Ontario.

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The 2008 financial crisis has been described as the worst economic disaster since the Great Depression of 1929. I think it was also the awakening of the social purpose of business. The fact that this crisis was caused by the uncontrolled self-interest of some of the world’s largest financial institutions, and was completely avoidable, was a clear signal that Friedman’s argument that the “business of business was business” was no longer valid. For the first time, success in business began to be equated with the social welfare of employees, customers, and communities.

I think of the 2010s as the decade of social purpose. It was the beginning of businesses starting to close the rhetoric and reality gap by shifting social responsibility from being largely an exercise in optics to something more meaningful. One important global initiative helped to accelerate this shift: the 17 Sustainable Development Goals (SDGs) that were established in 2015 by the United Nations General Assembly as a “blueprint to achieve a better and more sustainable future for all.”

The questions that became most important for businesses included:

  • What is the social purpose of our business?
  • How do we balance our business objectives with helping to achieve the SDGs?
  • How do we shift from philanthropic “investments” in charities to driving innovation that results in social change?
  • How do we measure performance in ways that link the traditional metrics of business with helping to solve social problems?

During this time, our work at impakt began to shift from solely providing advice to help corporations and civil society organizations improve the social impact of their programs to actually creating our own social change programs. This began with the development of HireUp, a social enterprise platform with the mission of helping to end youth homelessness by connecting youth who had experienced homelessness with entry-level employment at large corporations.

Much of what made HireUp possible was having an ambitious idea and being completely committed to making it happen. At the beginning, we didn’t even ask our corporate partners for financial support — we just told them what we were doing and why it mattered. In the end, we got funding from the Government of Canada and built partnerships with a number of large corporations including Home Depot Canada, Scotiabank, TD, Walmart Canada, FirstService, and Nordstrom.

I think people in business who acknowledged the lack of effectiveness of most social responsibility programs recognized that taking business and social change to the next level would require genuine commitment from influential business leaders along with collective action among businesses, NGOs, civil society, aid agencies, and governments. In the last few years, this has started to happen in earnest.

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Verlag
ECW Press
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1770416315
ISBN 13 
9781770416314
Einband
Gebundene Ausgabe
Anzahl der Seiten
264
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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