Shifting the Balance: How Top Organizations Beat the Competition by Combining Intuition With Data - Hardcover

Inhaltsangabe

Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? Shifting the Balance analyzes the turn towards data-driven decision-making and describes how best-in-class organizations use data to shift their field of vision so it is forward-looking instead of reactive. Case studies with practical examples of how leading businesses address key challenges on the path to becoming data-driven include:How companies such as Hewlett-Packard and Land O’Lakes, whose industries are defined by resellers, are connecting directly with their customers to improve satisfaction and relevancyHow data-driven decision-making shaped the largest one-sided deal in sports, paying the owners of a team that did not play a game for 40 years over $800 millionHow companies such as Peloton and UberEats are using data-driven decision-making to disrupt and reimagine the fitness and restaurant industriesWhat professional sports franchises such as the Oakland A’s, Philadelphia Eagles, and Toronto Maple Leafs can teach us about using data in game-changing business decisionsShifting the Balance offers a roadmap that will enable organizations to make better business decisions that drive even better results, and provides a fascinating read along the way. National excerpt campaign to leadership publicationsCorporate newsletter promotionBusiness media outreachBusiness and sports analytics podcast campaign Short DescriptionThis book explores how decision-making is changing in the digital economy. The role of data and intuition will continue to rebalance as analytics take on a more significant role in how companies develop and execute strategy. Case studies explore best-in-class organizations from various sectors including pro sports, media, and finance.Sales and Market BulletsAs businesses face unprecedented challenges during the new “pandemic normal,” using data effectively will become even more important. Mark Schrutt demonstrates best practices for using data to guide strategy to prepare, react, and excel, especially in fastpaced, uncertain times.Only 4% of business executives view their organizations as best-in-class in data decision-making. These firms report an ROI of greater than 50% in their use of analytic technologies.Shifting the Balance recognizes the limitations of data (costs, skills, quality, bias) and posits that decisions need to weigh ethics, values, and social good alongside technology.Data has applications in virtually every industry, and Schrutt includes interviews and case studies from a variety of large organizations: NBCUniversal, NASDAQ, Maple Leaf Sports, Alberta Health Services, Bank of Canada, Lululemon, Airbnb, Uber, Seattle Sounders, MLB.AudienceThose involved in both business and technology sectorsStart-up, entrepreneurial, and academic circlesManagement level to high level executivesReaders of Thinking Fast and Slow by Dr. Daniel Kahneman

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