Courage to BE: A Practical Guide to Stop Playing Small, Start Thinking Big, and Shape a Personal Brand That Attracts the Opportunities You Deserve - Softcover

Inhaltsangabe

She spent years making other people famous. Then she disappeared.

As a personal publicist to high-profile clients, Carlii Lyon was brilliant at putting others out there. She was hopeless at doing it for herself.

Then maternity leave took away her title. Her visibility went with it. No role. No profile. No idea who she was without the job.

One honest conversation on the couch changed everything. One nervous Facebook post became a business. One LinkedIn article was viewed more than a million times. Its message was simple. Talented people are rarely held back by ability. They are held back by the fear of being seen.

Courage to BE is the book she needed back then.

It is a practical guide to stop playing small, start thinking big, and shape a personal brand that attracts the opportunities you deserve. It is built in three parts, Mind, Body and Brand, with short chapters you can read in order or open whenever you need a push.

Inside, you will learn how to:

• Speak back to the "little you" and quieten the voice that keeps you small
• Unlock confidence by changing how you hold yourself
• Build a personal brand with purpose using the 4Ps: Promise, Packaging, Position and Promotion
• Become selectively famous: known by the people who matter, not by everyone
• Ask for what you want, network from the stage, and turn rejection into fuel
• Put a higher value on the things you find easy

This book is for you if:

• You are great at your job but invisible beyond it
• You champion everyone else and forget yourself
• You know you are meant for more and you are ready to be seen

Today Carlii coaches executives and teams at Microsoft, Spotify, L'Oréal, Volvo, the Financial Times and Warner Bros. Discovery. The ideas in this book changed her career. They have changed theirs too.

You don't need to see the whole staircase. Just take the first step.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.