Business Research Methods - Softcover

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The ability to gather, analyse, evaluate, present and utilise information is an essential competency for the modern manager and is the essence of business research.

Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach.

The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis.

Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach.

The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis.

About the Author
A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing..

About the Author
A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing..