The Story Powered Speaker: How to Own the Stage, Enchant your Audience, and Grow your Business Using the Magical Power of Storytelling - Softcover

Inhaltsangabe

“Norman’s book will help you craft your story to perfection, so you can generate the results you want from your audience.” – Mark Victor Hansen, co-creator of the Chicken Soup for the Soul book series

Increase your confidence, attract your ideal clients, and grow your business by sharing your story, message, and expertise. Become a Story Powered Speaker.

As part of the work you do for yourself or your organization, do you need to:

• Differentiate yourself from your competitors in a sales presentation?
• Win over investors for your new startup in a high-stakes pitch?
• Persuade donors to contribute to your nonprofit at a local fundraising event?
• Communicate a message in a TEDx Talk that will attract new fans and subscribers?

Whether you’re a purpose-driven entrepreneur, a leader in a company or nonprofit, or an aspiring influencer, storytelling is one of the most powerful and effective forms of communication, and one of the key skills you need to master if you want to become the kind of speaker and leader who can own the stage, enchant your audience, and grow your business, organization, or influence.

In The Story Powered Speaker, business storytelling and presentation coach Norman Bell walks you through a simple, step-by-step process to help you uncover, craft, and share authentic stories that you can use to engage your audience members and turn them into new clients, donors or investors.

Throughout the book, you'll find inspiring storytelling quotes, practical and actionable exercises as well as captivating business storytelling examples from high-profile Story Powered Speakers, including rocket scientist and TEDx speaker Olympia LePoint, “Miracle on the Hudson” survivor Dave Sanderson, and four-time Olympian Rubén González.

In The Story Powered Speaker, you’ll learn:

• Why business stories are so powerful, and so much more effective than communicating with facts, figures, and data alone.
• How to use strategies that will help you uncover, craft and fine-tune powerful stories that will help you captivate your audience using a fun, easy-to-follow, step-by-step process.
• How to use a simple, three-part story structure, complete with a template you can use to craft your own business story.
• How to own the stage – or the Zoom Room – by developing your public speaking skills, cultivating your stage presence, and creating engaging and effective act-out moments.

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