Strategic Communication Research Methods Workbook - Softcover

Inhaltsangabe

The Strategic Communications Research Methods Workbook is designed to serve as an alternative (or a companion) to traditional research methods textbooks.

Each chapter in the Strategic Communications Research Methods Workbook begins with the basic knowledge that students and professionals in the strategic communication industry must possess – then asks readers to apply this knowledge to real-world research scenarios faced by strategic communication professionals.

Among the Workbook’s many features:

It employs a hands-on, “learning by doing” approach built around the application of research tools and strategies to strategic communication problems.

It is written in a clear and easy-to-understand manner that is appropriate for intermediate and advanced strategic communication students.

It addresses both qualitative and quantitative research approaches.

It includes a useful concluding chapter on presenting research, plus an exceptionally detailed glossary.

It is the only strategic methods textbook that deals with issues related to big data analytics.

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