“your book is stunning. It's deep, wide and powerful, a blueprint for how things could be.” - Seth Godin
Christian Sarkar and Philip Kotler explore why the world's most urgent problems remain unsolved, emphasizing their interconnected and self-perpetuating nature. They argue that traditional problem-solving methods fail against "wicked problems"—complex, systemic issues with no definitive solutions - not so much because they can't be solved, but rather because the existing power structure doesn't want to solve them.
The book categorizes the world’s worst wicked problems as "Crazy-Wicked Problems"—those that, if unsolved, threaten human survival.
The authors also identified seven overarching problem categories (the Wicked 7) by mapping 162 global issues, focusing on power and corruption as the root cause of systemic failure. They argue that solving these requires systemic, regenerative transformation rather than fragmented, symptom-based interventions.
Along the way, we were introduced to ClimateGPT – a social intelligence interwoven with AI technology, to decode the complexities of our time. Each chapter has a contribution from this planetary scale AI.
Ultimately, Wicked Problems calls for a new way of regenerative strategy across all dimensions of human existence—one that acknowledges interconnections and prioritizes solutions that address root causes rather than surface-level symptoms.
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