The Trade Promotion Field Manual: A Toolkit for the Food Entrepreneur to Drive Retail Growth While Preserving Cash - Softcover

Inhaltsangabe

The Trade Promotion Field Manual is an invaluable tool for any entrepreneur contemplating launching a food, beverage or supplement brand, or any young company that has recently established retail shelf placement. Every young brand is quickly inundated with cash constraints that seem insurmountable – that’s where trade marketing can help. The Trade Promotion Field Manual provides step-by-step directions on how to use trade marketing tools and tactics to drive initial consumer trial and repeat purchases. From the initial buyer’s appointment to understanding cash needs for national placement, the Field Manual is a go-to resource for business owners, brand managers and sales leader to drive retail growth while preserving cash in the process.

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