Soul for Sale - Softcover

Inhaltsangabe

Soul for Sale – the definitive book of modern selling skillsA note from the author:As we ride the wave of social media through this era of digital transformation, we face the most exhilarating sociological upheaval of all time. But, as always, there are two sides to the story. Having been devoted to the marketing of communications technology for much of my working life, I am delighted to see the efficiencies that the combination of social media marketing and online trading is delivering to commerce - not to mention the convenience and enjoyment it brings to our lifestyle. However, there is a downside … a disappointing de-personalisation of the sales process. Although I am determined to see the offensive ‘hard-sell’ approach relegated to history, I’m just as keen to remind readers that, as much as the technological change may shift the goalposts, the underlying principles of selling need to be conserved. These deep-seated people skills must never be lost - simply because they provide the means to remain compatible with the oldest and most enduring technology on the planet – our intrinsic human nature. As a vital relationship management quality, this interpersonal aptitude of ours is just as valuable in everyday applications of supervision and leadership - even companionship - as it is in the connection that needs to exist between buyer and seller. In this latest adaptation of my original KNACK of Selling book, I have therefore widened the brief to ensure that our face-to-face selling finesse is portrayed as more than just technique and process - much more than simply the means to transact a sale.For we must appreciate that selling products and services is purely the commercial application of one of our most important life skills – the priceless gift of being able to communicate well with everyone around us … to relate to them with understanding, compassion, transparency, conviction, reciprocity, and honesty!This book is my contribution to conserving those skills. If you are involved in buying or selling at any stage of the supply chain - or facilitating the training of anyone who is - this can be your "handibook".

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