Build your Super-Tribe - Softcover

Inhaltsangabe

Tribes are everywhere. Our families, the regulars at our gym and fellow supporters of the same sports team are all tribes we belong to. What clothing brands we wear, what car we drive and what coffee we drink create tribes of loyal followers too. Once we start to follow the crowd and take on a new brand, we join another tribe. Successful commercial organisations create tribes around their products and services, constantly drawing new people in to join their tribe. Successful leaders create tribes around their Vision and Values in order to achieve their core Purpose. Our tribes have power and influence over us. We can also have power and influence within our tribes. We need to assess which tribes fit our values and motivations before we join them, stay in them or leave them. That requires some focus and self-analysis. For leaders who want to build a successful tribe, this book will help you break down the essential elements you need, using examples from the past and present.

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