Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business - Hardcover

Arkalgud, Ujwal; Partridge, Jason

 
9781684716487: Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business
Hardcover
ISBN 10: 1684716489 ISBN 13: 9781684716487
Verlag: Lulu Press, 2020

Inhaltsangabe

Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company. Understanding what microcultures are and how they work can help counter this. This book will provide current and future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation. It will help leaders get past the industry-led lens that they've unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens. It will enable you to create solutions for the influential microcultures today, that will shape the macrocultures that will impact your business tomorrow.

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Verlag
Lulu Press
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1684716489
ISBN 13 
9781684716487
Einband
Gebundene Ausgabe
Anzahl der Seiten
202
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781684717651: Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

Vorgestellte Ausgabe

ISBN 10:  1684717655 ISBN 13:  9781684717651
Verlag: Lulu Press, Inc., 2020
Softcover