Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

Kaufmann, Hans Ruediger; Manarioti, Agapi

 
9781683180128: Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services)
Hardcover
ISBN 10: 1683180127 ISBN 13: 9781683180128
Verlag: Business Science Reference, 2017

Inhaltsangabe

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

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Verlag
Business Science Reference
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1683180127
ISBN 13 
9781683180128
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
240
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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