Agency Management: Methods for Building a Strong Working Relationship with Your Agencies - Softcover

Inhaltsangabe

We'll Cover:Getting the Most Out of a Creative Agency-How is a creative agency different from other agencies?-How do I work with a creative agency?-How can an agency help me grow my business?Short, Sweet & Powerful: Crafting Creative Briefs-Does my marketing project need a creative brief?-What are the elements of a strong creative brief?-How do I write one?Give Better Creative Feedback to Get Better Results-How do I give constructive creative feedback?-How does giving constructive creative feedback help me? -What should I do if creative ideas aren't hitting the mark or meeting my goals?Know When and Where to Buy with a Media Agency-Why do I need a media agency?-How can I find the right media agency for my business?-How can I make sure my media buy is successful?

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