Implementing Automation Initiatives in Companies to Create Better-Connected Experiences - Softcover

Über die Autorinnen und Autoren

Jorge Remondes is a professor at Instituto Superior de Entre Douro e Vouga and at Instituto Politécnico do Porto. Researcher at CEOS - Center for Organizational and Social Studies. Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of executives and at the Ministry of Foreign Affairs of Portugal.

Sandrina Teixeira is an adjunct professor at School of Accounting and Administration of Porto, Polytechnic Institute of Porto, Portugal. Since 2013 has Coordinator of the Digital Marketing Masters and of the Degree in Business Communication. Between 2013-2014 has Coordinator of the Degree in Marketing. She is responsible by various courses, such as: unit of Marketing and Advertising Communication, Development of Multimedia Content, Seminars in the Digital Marketing Masters. She got a PhD at University Vigo of Communication, Advertising and Public Relation, in 2011. Her research interests are in digital communication, transparency in public administration and new consumers. Her supervised several master degree dissertations, was arguer in various proofs masters in various institutions of higher education and presided several master juries degrees.