Handbook of Research on Gamification Dynamics and User Experience Design - Hardcover

9781668442913: Handbook of Research on Gamification Dynamics and User Experience Design

Hardcover

ISBN 10: 1668442914 ISBN 13: 9781668442913

Verlag: IGI Global, 2022

In today's digital society, organizations must utilize technology in order to engage their audiences. Innovative game-like experiences are an increasingly popular way for businesses to interact with their customers; however, correctly implementing this technology can be a difficult task. To ensure businesses have the appropriate information available to successfully utilize gamification in their daily activities, further study on the best practices and strategies for implementation is required. The Handbook of Research on Gamification Dynamics and User Experience Design considers the importance of gamification in the context of organizations' improvements and seeks to investigate game design from the experience of the user by providing relevant academic work, empirical research findings, and an overview of the field of study. Covering topics such as digital ecosystems, distance learning, and security awareness, this major reference work is ideal for policymakers, technology developers, managers, government officials, researchers, scholars, academicians, practitioners, instructors, and students.

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�ber die Autorinnen und Autoren

Oscar Bernardes holds a Ph.D. in management, since 2013. He worked as management consultant for several years, in several organizations (social, profitable, and governmental). He is Invited Professor at Polytechnic Institute of Porto (P.Porto), Portugal, where he has been lecturing courses in the following areas: entrepreneurship, innovation, marketing and general management. His research interests include entrepreneurship, gamification, innovation, and marketing.

Vanessa Amorim is a Business and Economics Ph.D. student at the University of Aveiro - Portugal. She has a master’s in Organizational Management - Specialization: Business Management and a Post-Graduation in Management Tools for Business Competitiveness from Institute Polytechnic of Porto - Portugal. Her main research interests are Innovation, Entrepreneurship, Marketing, and Business Management.

Ant�nio Carrizo Moreira obtained a Bachelor’s degree in Electrical Engineering and a Master’s degree in Management, both from the University of Porto, Portugal. He received his Ph.D. in Management from the University of Manchester, England. He has a solid international background in industry leveraged working for a multinational company in Germany as well as in Portugal. He has also been involved in consultancy projects and research activities. He is an Associate Professor at the Department of Economics, Management, Industrial Engineering, and Tourism, University of Aveiro, Portugal, where he is the Director of the PhD program in Economics and Management Studies. He is member of GOVCOPP research unit.

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