Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-Services) - Hardcover

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Jose Ramon Saura research has focused on the theoretical and practical insights of various aspects of User Generated Content (UGC), with a specific focus around three major research approaches applied to business and marketing: data mining, knowledge discovery and information sciences. International Ph.D. in Business Economics at the Rey Juan Carlos University, London South Bank University (LSBU) and Harvard University (RCC). He is a Marketing Lecturer of the Department of Business Economics at the Rey Juan Carlos University, lecturing at the Faculty of Social Science and Law of Madrid. He has published articles focused on areas such as Business, Management, Computer Sciences, Multidisciplinary or Information Sciences, among others. His research has appeared in leading international journals such as the Journal of Business Research, International Journal of Information Management, Journal of Business & Industrial Marketing, Review of Managerial Sciences, Journal of Innovation and Knowledge, Journal of Mobile Communication, IJERPH or IEEE Access. Jose Ramon Saura serves on editorial and reviewer boards of a number of business and information sciences journals.