Association 4.0: An Entrepreneurial Approach To Risk Courage and Transformation - Softcover

Inhaltsangabe

Entrepreneurs love solving the thorny problems that cause the rest of us to tear our hair out. They welcome disruption and use it to grow business. They change color as easily as chameleons and confront risk with the cool of derivative traders. If you are an association leader, or anyone who wants to thrive in a new business environment, they are people you need to meet. This book includes interviews with twenty-four entrepreneurs who are risk takers and transformers. They have the courage to push forward, even when the ground is shifting under their feet. Their stories are funny, motivational, sometimes a little sad and always inspiring. Above all, these interviews are filled with advice about how to navigate Association 4.0 ®
—or the strategies leaders will need to embrace in an industrial revolution driven by technology. Five years ago, authors, Budziak and Ordonez realized that major shifts in the association industry were on the horizon. They began asking executives in their network to consider how associations must change not only what they do, but who they are in order to stay relevant. They interviewed more than 200 executives and vendor partners from across the world. Their book, Association 4.0 ®—Positioning for Success in an Era of Disruption was one result of those conversations. This book expands the horizon. Many of the skills that defined the most successful association executives are traits that also characterize an entrepreneurial approach to business. Those strategies are explored more closely here. Each of the contributors identified a challenge and had a dream or a vision of how, from that vacuum, they could create opportunity. Sometimes what took shape strayed far from the original inspiration. There were false starts, failures and financial losses. But whether they were celebrating with champagne or piecing together a broken business plan, these entrepreneurs were learning, growing and striving to bring innovation to market. Their stories offer examples, benchmarks and questions for leaders who want to be successful.

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