If your job doesn't improve the world, improve your job. Here’s the book that shows how to make work meaningful.
Most jobs lack a compelling purpose. This deficiency makes us sluggish, disengaged, careless, disloyal, unhappy and unhealthy. Fortunately, there’s a way to free ourselves from the modern trap of meaningless labor without switching careers or quitting jobs. The scientifically validated practice of job purposing, which involves tilting everyday work toward meaningful contributions to others or societal causes, elevates ordinary work into a fulfilling venture. Do Good at Work weaves rigorous evidence, captivating stories, pen and ink illustrations and more than 100 real-world examples into concrete ways anybody in any job can ignite workplace purpose and consequently become more successful, fulfilled and happy.
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Bea Boccalandro advises business leaders on igniting social purpose in the workplace and helps workers end their workweek knowing they made a difference. As founder and president of VeraWorks, a business purpose advisory firm, Bea has two decades of experience making customer interactions more human, products more inclusive, meetings more meaningful, operations more environmentally sustainable, marketing more charitable, and otherwise igniting purpose in the workplace. Her clients include Bank of America, Caesars Entertainment, Disney, CVS Health, Eventbrite, FedEx, HP, John Hancock, IBM, Levi's, PwC, TOMS Shoes, Toyota and Western Digital. Her work has been featured on FOX TV, Business Digest, Forbes and Harvard Business Review.
Bea also has 15 years of experience teaching business purpose and corporate social responsibility (CSR) at Georgetown University, Boston College and the University of Nevada, Las Vegas. Furthermore, her speeches across more than 50 countries have inspired tens of thousands of people to make their work more meaningful. She lives with her husband in San Clemente, California, where she frequently embarrasses herself as a beginner surfer. Learn more at www.BeaBoccalandro.com.
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