Making the Healthcare Shift: The Transformation to Consumer-Centricity - Softcover

Davis, Scott M.; Gourdji, Jeff

 
9781642791013: Making the Healthcare Shift: The Transformation to Consumer-Centricity
Softcover
ISBN 10: 1642791016 ISBN 13: 9781642791013
Verlag: Morgan James Publishing, 2019

Inhaltsangabe

Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.

Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.

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Über die Autorinnen und Autoren

Scott Davis is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of consulting, he has worked with GE, Johnson & Johnson, Allstate, Hershey’s, Microsoft, Boeing, Sara Lee, and many others. His work in healthcare includes Johnson & Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, and other provider systems across the globe. Scott is a frequent guest lecturer at MBA programs across the country and is a contributing columnist at forbes.com and author of The Shift. He resides in Glencoe, IL.

Jeff Gourdji is a Partner and a co-leader of the healthcare practice at Prophet. Jeff brings a breadth of experience having worked extensively across the health care value chain for 20 years. His current and past clients include Mayo Clinic, Northwestern Medicine, Encompass Health, Anthem, Eli Lilly & Company and several Blue Cross Blue Shield plans. Jeff is a frequent speaker and writer and has been published or cited in Becker’s Hospital Review, Modern Healthcare, Medical Marketing & Media (MM&M), PM 360 and MediaPost. Jeff received his M.B.A. from the University of Chicago Booth School of Business and currently resides in Chicago, Illinois.

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Verlag
Morgan James Publishing
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1642791016
ISBN 13 
9781642791013
Einband
Taschenbuch
Anzahl der Seiten
212
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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