Honest Seo: Demystifying the Google Algorithm to Help You Get More Traffic and Revenue - Hardcover

Hennessey, Jason

9781639090167: Honest Seo: Demystifying the Google Algorithm to Help You Get More Traffic and Revenue

Hardcover

ISBN 10: 1639090169 ISBN 13: 9781639090167

Verlag: Fast company Press, 2023

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SEO is confusing―but it doesn’t have to be. With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey―after spending decades reverse engineering the Google algorithm―shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.

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�ber die Autorin bzw. den Autor

Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, podcast host, speaker, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $10MM+ business that made the Inc. 5000 list for the third year in a row in 2021, and he also runs SEO industry news site iloveseo.com. His first book, Law Firm SEO, is an Amazon best seller described as the "holy grail of digital marketing for lawyers." Jason is the host of The Jason Hennessey Podcast, inspiring listeners to get curious together through conversations with business leaders, artists and entrepreneurs. He records his podcast at Hennessey Studios, a new state-of-the-art audio and video production playground for creators located in the Television Academy building in the heart of Hollywood. A keynote speaker and frequent podcast and webinar guest, Jason is a columnist for the Washington Post and a regular contributor to Entrepreneur, Inc., and the National Law Review. He's a recipient of the Gold TITAN Business Award for Entrepreneur in Branding, Advertising & Marketing, and has been named a National Law Review Go To Thought Leader. Jason is a United States Air Force veteran and holds a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. A New York native, Jason launched his SEO career in Las Vegas and grew his reputation in the legal industry in Atlanta. He now lives in the Los Angeles area with his wife, Bridget, and their three children.

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