You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies - Softcover

Inhaltsangabe

Amazon Bestseller in Public Relations (Books and Kindle Store), Home-Based Businesses, and Entrepreneurship Advertising

Why you need PR and how you can get it—even on a budget

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.

In You Need PR, she presents the key principles and practices behind good PR, showing you how to:

• Establish your brand, including how to humanize interactions to build a loyal following
• Build your press materials to develop the best possible story
• Formulate a strategy to launch your PR initiatives
• Deliver on the media interview and follow up appropriately

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