Virtual Engagement: Managing Seamless Marketing with Technology - Softcover

Rajagopal, Dr

 
9781637428580: Virtual Engagement: Managing Seamless Marketing with Technology
Softcover
ISBN 10: 1637428588 ISBN 13: 9781637428580
Verlag: Business Expert Press, 2025

Inhaltsangabe

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.

Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.

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Über die Autorin bzw. den Autor

Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.

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Verlag
Business Expert Press
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1637428588
ISBN 13 
9781637428580
Einband
Taschenbuch
Anzahl der Seiten
218
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Niederlande