Every organization will experience a crisis. Some will be mild; others will be severe. All will experience the unexpected. Few will experience the TOTALLY UNEXPECTED NEGATIVE EVENTS–the BULL SHARK events. These events can only be dreamed of – in a nightmare. They arise out of some deep part of an organization that believes it has things under control, much as Bull Sharks arise out of completely unexpected freshwater river to thrash and kill its prey.
Too many organizations never plan for any kind of crisis. They don’t identify their vulnerabilities, typically obvious ones. A Bull Shark event is different, it’s insidious. It lies deep beneath the surface, defying imagination and totally unexpected, causing chaos and havoc, threatening the life of the organization that it attacks.
However, even a Bull Shark event can be imagined. But it takes a commitment to freeing people’s imaginations and then planning for these totally unlikely events. This handbook offers the insights that will help organizations go beyond the obvious to the events that make no sense when they happen and disrupt organizations to the core, the Bull Shark events. It does this with examples of Bull Shark events, techniques to unearth your potential Bull Sharks, and techniques to deal with them when they arise. Read this book so you will know how to handle even the worst crises.
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Edward Barr has taught thousands of people over a 25-year career at Carnegie Mellon University (CMU) in Pittsburgh, PA where he currently teaches and coaches computational finance majors to communicate better when they take jobs on Wall Street. Before beginning his career at CMU, he served as a marketing executive in both for-profit and not-for-profit companies for over 20 years, including chief marketing officer at iCarnegie, a CMU for-profit. As a marketing professional, he conducted business in Brazil, Colombia, China, India, and the United States and has served as a freelance writer and marketing consultant for marketing firms. He has taught in China, India, Amsterdam, London, Kazakhstan, Mexico, and Panama. He has taught corporate executives and staff at Cognizant, an American IT service company with over 200,000 employees in the United States and across the globe. While at CMU, he has also taught professional writing, business communication, marketing, negotiation, and strategy.
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Taschenbuch. Zustand: Neu. Confronting the Bull Shark | Identifying and Preparing for Catastrophic Organizational Events | Edward Barr | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Business Expert Press | EAN 9781637427507 | Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, 4831 GR BREDA, NIEDERLANDE, gpsr[at]mare-nostrum[dot]co[dot]uk | Anbieter: preigu. Artikel-Nr. 130438977
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