The Intellectual Property Handbook: A Practical Guide for Franchise, Business, and IP Counsel - Softcover

Inhaltsangabe

Every business has IP questions. Where do you go for answers? Do I have an IP problem or not? Focusing on the key issues that affect business decisions, this book covers all major components of intellectual property, including advances in technology. Written by intellectual property and franchise lawyers, it provides an overview of domestic and international trademarks, domain names and trademarks on the Internet, copyrights, patents, trade secrets, and the intersection of intellectual property issues and cutting-edge technology. In synthesizing difficult concepts, it offers “plain-English” treatment of complex issues and provides both substantive and practical guidance to a wide audience of non-IP specialists including: franchise practitioners and general practitioners; in-house counsel; and paralegals, as well as new IP practitioners looking for a practical overview.

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