Identity Designed: The Definitive Guide to Visual Branding - Hardcover

Airey, David

 
9781631595943: Identity Designed: The Definitive Guide to Visual Branding
Hardcover
ISBN 10: 1631595946 ISBN 13: 9781631595943
Verlag: Rockport Publishers, 2019

Inhaltsangabe

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
 
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
 
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

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Über die Autorin bzw. den Autor

Designer of enduring logos and visual identities, David Airey runs an independent graphic design studio in Northern Ireland, collaborating with clients worldwide to grow their businesses through distinctive, meaningful, and emotive design. The pages of his design websites ― Logo Design Love & Identity Designed ― are visited millions of times each year, compelling David to write their accompanying books. The first, Logo Design Love, is available in thirteen languages, an expanded second edition, and is included on the reading lists of design courses around the world. The second, Identity Designed, is, in the words of Adobe's principal designer, Khoi Vinh, "not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process."

Von der hinteren Coverseite

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.

Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.

You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.

The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.

Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Rockport Publishers
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1631595946
ISBN 13 
9781631595943
Einband
Gebundene Ausgabe
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
WordUnited GmbH
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