A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Softcover

Michaelson, David; Stacks, Don W.

 
9781631577611: A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Softcover
ISBN 10: 1631577611 ISBN 13: 9781631577611
Verlag: Business Expert Press, 2017

Inhaltsangabe

Public relations has evolved from a supporting role into a strategic driver of organizational success. Today's PR professionals are expected not just to communicate-but to prove impact. This fully updated third edition equips you with the tools to do exactly that. Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, measurement, and evaluation. You'll learn how to select the right methods, apply them rigorously, and generate meaningful data that clearly demonstrates the effectiveness of your campaigns. Designed for working professionals and advanced students alike, this edition places a strong emphasis on accountability and outcomes-including how PR contributes to organizational goals, supports return on investment (ROI), and leverages standardized metrics in an increasingly digital and social media-driven landscape. Whether you're refining your measurement strategy or building one from the ground up, this book provides a clear, evidence-based framework for making smarter decisions-and proving the value of your work.

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Über die Autorin bzw. den Autor

David Michaelson, PhD, has over 36 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He received his PhD in anthropology from the New School for Social Research.

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Verlag
Business Expert Press
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1631577611
ISBN 13 
9781631577611
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
308
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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9781953349163: Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Vorgestellte Ausgabe

ISBN 10:  1953349161 ISBN 13:  9781953349163
Verlag: Business Expert Press, 2017
Hardcover