Verwandte Artikel zu Service Innovation

9781631574955: Service Innovation
Softcover
ISBN 10: 1631574957 ISBN 13: 9781631574955
Verlag: Business Expert Press, 2016

Inhaltsangabe

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.

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Über die Autorin bzw. den Autor

Anders Gustaffson, Professor of Business Administration in the Service Research Center at Karlstad University, Sweden.

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Verlag
Business Expert Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1631574957
ISBN 13 
9781631574955
Einband
Taschenbuch
Anzahl der Seiten
186
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
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