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Business Analytics: A Data-Driven Decision Making Approach for Business - Softcover

Sahay, Amar

 
9781631573316: Business Analytics: A Data-Driven Decision Making Approach for Business

Inhaltsangabe

Business Analytics: A Data-Driven Decision Making Approach for Business-Part I provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making. The book discusses all these areas along with three main analytics categories: descriptive, predictive, and prescriptive analytics with their tools and applications in business. This volume focuses on descriptive analytics that involves the use of descriptive and visual or graphical methods, numerical methods, as well as data analysis tools, big data applications, and the use of data dashboards to understand business performance. The¿highlights of this volume are:Business analytics at a glance Business intelligence (BI), data analytics Data, data types, descriptive analytics Data visualization tools Data visualization with big data Descriptive analytics-numerical methods Case analysis with computer applications Ancillary data sets and more available for downloading on the publisher's website.

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Über die Autorin bzw. den Autor

Amar Sahay, Founder and Principal of QMS Global, LLC.

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