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Technical Marketing Communication: A Guide to Writing, Design, and Delivery - Softcover

Towner, Emil B.; Everett, Heidi L.

 
9781631572661: Technical Marketing Communication: A Guide to Writing, Design, and Delivery
Softcover
ISBN 10: 1631572660 ISBN 13: 9781631572661
Verlag: Business Expert Press, 2016

Inhaltsangabe

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The benefit of the benefit to tell a marketing story; 3As every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every aspect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.

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Über die Autorin bzw. den Autor

Emil B. Towner, St. Cloud State University, USA.

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Verlag
Business Expert Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1631572660
ISBN 13 
9781631572661
Einband
Taschenbuch
Anzahl der Seiten
152
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
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