Open Innovation Essentials for Small and Medium Enterprises: A Guide to Help Entrepreneurs in Adopting the Open Innovation Paradigm in Their Business - Softcover

Escoffier, Luca; La Vopa, Adriano; Speser, Phyllis

 
9781631572425: Open Innovation Essentials for Small and Medium Enterprises: A Guide to Help Entrepreneurs in Adopting the Open Innovation Paradigm in Their Business
Softcover
ISBN 10: 1631572423 ISBN 13: 9781631572425
Verlag: Business Expert Press, 2016

Inhaltsangabe

Small and Medium Enterprises (SMEs) have to approach open innovation differently than large companies. This practical guide on open innovation is expressly for entrepreneurs and managers in SMEs. The authors provide strategies, techniques, and Òtricks of the tradeÓ enabling SMEs to practice open innovation systems profitability and enhance the long-term value of their company. Included are tools such as brokers, auctions, crowdsourcing, technology transfer, and spin-ups, making it useful for people already in business, starting businesses, or seeking supplemental material for courses.

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Über die Autorin bzw. den Autor

Luca Escoffier, LLM in intellectual property aw, has worked for companies, public institutions, and universities as co-founder, C-level executive, and consultant in three continents. Mr. Escoffier is a TTLF Fellow at Stanford University, invited researcher at Waseda University, and the CEO of Innoventually, a premier Italian Open Innovation platform.

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Verlag
Business Expert Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1631572423
ISBN 13 
9781631572425
Einband
Taschenbuch
Anzahl der Seiten
178
Kontakt zum Hersteller
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Verantwortliche Person
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