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Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate - Hardcover

 
9781630478230: Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate

Reseña del editor

Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?" As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster-lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.

Biografía del autor

Michael McQueen is a multi-award-winning speaker, trends forecaster, and business strategist. Widely recognized for having his finger on the pulse of business and culture, Michael has helped some of the world's best-known brands navigate change and stay ahead of the curve. In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Whoopi Goldberg, and Larry King.

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  • VerlagMorgan James Publishing
  • Erscheinungsdatum2016
  • ISBN 10 1630478237
  • ISBN 13 9781630478230
  • EinbandTapa dura
  • Anzahl der Seiten286

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9781630478216: Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate

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ISBN 10:  1630478210 ISBN 13:  9781630478216
Verlag: Morgan James Publishing, 2016
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Michael McQueen
ISBN 10: 1630478237 ISBN 13: 9781630478230
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Buch. Zustand: Neu. Neuware - Winning the Battle for Relevance is a must-read guide for any organization, business, or leader who is committed to re-inventing themselves before disruption forces them to do so. Artikel-Nr. 9781630478230

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Verlag: MORGAN JAMES PUB, 2016
ISBN 10: 1630478237 ISBN 13: 9781630478230
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Zustand: New. Winning the Battle for Relevance is a must-read guide for any organization, business, or leader who is committed to re-inventing themselves before disruption forces them to do so.&Uumlber den AutorrnrnMichael McQueen is a multi-award-win. Artikel-Nr. 596467013

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